Canadian Startup Reebee Taking Retail Flyers Into The Digital Age
As fifth graders, both Michal Martyniak and Tobiasz Dankiewicz were delivery boys, dropping flyers on doorsteps in their London, Ont., neighbourhoods. They didn’t actually meet till highschool, and it wasn’t until after graduating from the College of Waterloo that they teamed up as entrepreneurs — however that shared early expertise within the flyer business was fateful. In 2012, the duo began a company referred to as Reebee, which delivers retail flyers digitally.
They have 20 employees, an office in downtown Kitchener, Ont., and 3.5 million users signed as much as their service. Where is steak on sale? 3.3 billion annually on flyers. And they work properly: in a latest survey finished by consumer analysis firm Brandspark International, eighty per cent of members stated they read a paper grocery flyer each week. Only half that many learn digital flyers, but the online format is rising shortly in popularity.
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Frederick Lecoq, vice-president of marketing and e-commerce at specialty retail chain Golf Town. Lecoq believes it is essential to ship particular offers by way of every distribution channel out there. Lisa Orpen, noting that the corporate began to discover digital delivery over a decade ago. The young founders of Reebee report that they’re profitable, amassing “thousands and thousands of dollars a 12 months” in income.
But additionally they say they’re “constantly aggressively reinvesting” in the corporate, to enhance its expertise, expand its team, and gain extra users. Nearly every trade player CBC News spoke to on this topic commented on the “ritual” Canadians get pleasure from, after they obtain their weekly flyers. They are saying customers usually sit down with a cup of coffee or a glass of wine, to kind by the week’s assortment of flyers, and choose offers that attraction. And he says whether or not it is of their palms in print — or on their computer or good-phone — it’s equally highly effective.
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